Vish Iyer
Professor of Marketing
University of Northern Colorado
Monfort College of Business
“AI as an integration tool rather than a substitution tool in the learning process in higher education: a pedagogical framework for business education”
Nancy Church
Distinguished Service Professor Emerita
SUNY Plattsburgh
“Competitiveness and Current Trends in Franchising”
Pablo Cabanelas
Catedrático del Departamento de Organización de Empresas y Marketing
Universidad de Vigo
“Los Living Labs como motor de innovación para la adaptación y resiliencia territorial ante la crisis climática: Aprendizaje desde el proyecto Farclimate”