Vish Iyer
Professor of Marketing
University of Northern Colorado
Monfort College of Business
“AI as an integration tool rather than a substitution tool in the learning process in higher education: a pedagogical framework for business education”
Nancy Church
Distinguished Service Professor Emerita
SUNY Plattsburgh
“Competitiveness and Current Trends in Franchising”
Pablo Cabanelas
“Los Living Labs como motor de innovación para la adaptación y resiliencia territorial ante la crisis climática: Aprendizaje desde el proyecto Farclimate”
Catedrático del Departamento de Organización de Empresas y Marketing
Universidad de Vigo