PONENTES MAGISTRALES

Emad AbouElgheit

AI-Assisted Research: Co-Reviewing the Literature for Efficiency with Rigor

Dr. Emad AbouElgheit is a Professor of Marketing, AI entrepreneur, and foresight leader with more than 20 years of global experience bridging academia, consulting, and entrepreneurship. His work integrates marketing strategy, consumer insights, and AI-driven analytics to uncover how people think, feel, and decide in a digital world.

Western Connecticut State University